You may have heard in some marketing talk about something called marketing automation,but what does this exactly refer to? Insfusionsoft services can guide you through all the aspects of this marketing concept and can also assist you automate your processes.
Have you ever wondered how it would feel if you had an automatic way of doing a lot of repetitive stuff like sending bulk mails or loading up content such as blog posts? Marketing automation is a process that helps you perform all those activities that relate to marketing faster and more effectively and what’s more,the recipient of your content feels like the content they receive is pecifically meant for them and hasn’t come out from some robot.
It is not like the automated system will replace you,you will still have to sit down and come up with content that your prospective customers find worthwhile to consume and more importantly,take an action on.
The ultimate goal of automated marketing is to generate more income for the business,just like traditional marketing efforts are meant to do.
Automated marketing helps you create interest in customers,then desire which leads them to make a purchasing decision of what you have on offer without ever making them feel like all you are trying to do is sell them stuff.
The goal of all marketing activities to closure,and just like traditional marketing,automated marketing aims to have the customer decide to do business with you.
You need to be very careful on how you do automated marketing;you may end up sending emails and other content that your recipient finds annoying and interruptive,and such people will never do business with you.
You can for example send emails encouraging your contacts to down load a free ebook,after which you follow up with another email to thank those who downloaded,then you can send a case study that relates to the topic in question,after which your sales team reaches out only to those who down load the case studies-these are now qualified prospects,not just prospects.
The moment you start viewing sending the emails to your customers and prospects as though it were just another activity you had to do,your customers will quickly notice that and they will simply ignore your annoying emails or worse,unsubscribe.
Customers who have made a buying decision should be taken care of through ongoing personal engagement that makes them feel valued and happy;this gives you the opportunity to create a group of raving fans who will keep coming back for more of what you offer.
If automated marketing seems like a complex process,you may want to work with experts such as Online Marketing Muscle who will guide you every step of the way.